October 2012: Research indicates an increasing focus on non-cash rewards and recognition in motivating employees. The McKinsey Group’s research found that more than 50% of executives surveyed believed intangible rewards were effective at increasing productivity. Over 65% of the companies surveyed reported they had formal recognition and non-cash reward programs. Almost 70% reported that they found Gift Cards to be either extremely effective or effective at increasing employee engagement with their employees. And 60% reported that intangibles like time off or reserved parking spaces were also effective in increasing engagement.